Behind Smug Mutts is Ben & Natalie, husband and wife team born and raised in the North and now currently residing in the beautiful Cotswolds with their two adorable hounds, Bonnie and Claudie, who they rescued in 2018.
Their brand began as an idea towards the end of 2018 when they were hit by the question, “why are almost all dog toys made from plastic or other materials that are not friendly to our environment and not always safe for our dogs?”.
Ben and Natalie have always had dogs as family pets and it goes without saying that they are both huge dog lovers, though it wasn’t until they became dog parents themselves to Bonnie and Claudie that they really started to look more closely at the products they were buying them, how safe they were for dogs, the materials that they were made from and the impact they were having on our environment. This was also around the time when they all became well aware of the devastating effects plastic pollution was having on our environment and marine life.
Feeling underwhelmed by the lack of natural, exciting, safe and sustainable toys for dogs on the market today, they decided to utilize our skills and professional design engineering experience to create innovative products for dogs that were not only simple and stylish and fun for them to play with, but that were British made, eco-friendly, sustainable and plastic free.
After months of brainstorming ideas, designing, time spent researching materials, product testing and everything else that goes into starting your own company, they turned their idea into reality and set off on their Smug Mutts adventure in January 2020.